V Portuguese app for iPhone and iPad

V Magazine started in 1999. Originally meant as a more accessible bimonthly sister title to the famed limited edition Visionaire, set up at the beginning of the 1990s by Stephen Gan, James Kaliardos and Cecilia Dean, it has, in many ways, eclipsed their original project, at least in terms of visibility and popularity. Visionaire might remain a much sought after couture object of desire for the fashion elite, but V Magazine has grown into one of the key American titles of the last two decades.

So, exactly what does this have to do with V Portuguese? Well, in simple terms, V Spain takes the essence of V’s style and approach and reconfigures it in Portuguese. And, no, this is not a simple matter of translating V Magazine into Portuguese. Instead, the magazine has been reinvented using the same DNA to fit the needs of the international Portuguese language cultural regions: a high proportion of different original content, celebrity from the Portuguese-speaking world and an appropriate cultural sensibility.

Of course, it’s the same heady mix of celebrity, style, a dab of high-culture and luxury fashion, here covering both men and women’s fashion. But rather than being the work of a UN interpreter trying to translate on the fly, it has the same sense of thought-out structure aimed at its own target audience by a team who knows – who are drawn from- the Portuguese creative scene.

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